“Design Thinking: A Useful Myth”: a conversation by Don Norman & Bill Moggridge
Bill Moggridge responds to Don Norman’s “Design Thinking: A Useful Myth” as published at Core77
Open Planet Ideas Finalists
On an open-innovation fashion, Sony and IDEO joined forces to launch Open Planet Ideas: a design competition seeking sustainable applications for technology. After hundreds of ideas generated, the top three concepts have been announced:
12 Ways to Add Design Thinking to Your Project
12 Ways To Add Design Thinking Into Your Project - Tom Hulme from HackFwd on Vimeo.
HackFwd invests on “Europe’s most passionate geeks” with pre-seed money while offering them support in the form of training and coaching.
During the HackFwd Build 2.0 event, Tom Hulme from IDEO gave a presentation about 12 Ways to Add Design Thinking to Your Project, including:
- Keep challenging questions
- Think hard who do you involve; embrace diversity
- Involve partners in the process; they’re smarter than you
- Be user-centered; more than focus groups
- Look at analogous environments
- Look at extreme users, the outliers
- Think about the entire journey
- Prototype
- Think stories, not concepts
- Design everything, even non-consumer facing stuff
- Launch to learn; build it & ship it
- Iterate; act on the feedback
For more great presentations from HackFwd check their sister site Where Passion Meets Momentum.
Originally posted at Design Thinking Barcelona
The Future of Sustainable Design Thinking
Steve Bishop is global lead of environmental impact at the design and business innovation firm IDEO:
There’s a need for making sustainability compelling to people in ways other than adhering to policies, avoiding regulatory encounters. This is an opportunity for growth in business, and an opportunity for positive impact. Ideas flow in a generative nature, building on one another.
Keep reading the interview at The Atlantic.
