Introduction to Ethnography
Ethnography is a research method based on observing people in their natural environment rather than in a formal research setting.
6 Steps to ethnographic research:
- Define the problem
- Find people
- Plan an approach
- Collect data
- Analyze data & interpret opportunities
- Share insights
Find out more about ethnography research at An Ethnography Primer, an introduction to the subject by Aiga, the association of design professionals.
Originally posted at Design Thinking Barcelona.
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