Oriol Pascual

Sustainability, innovation, entrepreneurship

Introduction to Ethnography

Ethnography is a research method based on observing people in their natural environment rather than in a formal research setting. 

6 Steps to ethnographic research:

  1. Define the problem
  2. Find people
  3. Plan an approach
  4. Collect data
  5. Analyze data & interpret opportunities
  6. Share insights

Find out more about ethnography research at An Ethnography Primer, an introduction to the subject by Aiga, the association of design professionals.

Originally posted at Design Thinking Barcelona.

MBA Social Entrepreneurship

La UOC lanza el MBA en Social Entrepreneurship, donde llevo la asignatura Eco-Innovación y Sostenibilidad. Si te interesa formar parte de un programa de educación a distancia con el sello de calidad de la UOC, este es tu MBA.

El MBA en Social entrepreneurship es el programa más completo del sector social y empresarial en España, un programa pionero, innovador y flexible, dirigido a personas que desean emprender una empresa social o convertirse en intraemprendedores dinamizadores dentro de su organización, sea ésta sin ánimo de lucro, gubernamental o cualquier otro tipo de empresa.

Extraído del folleto del MBA en Social Entrepreneurship (PDF)

Enviu Co-Creation Guide

A lot has been said and written about the wisdom of the crowds. For some it represents a new way to develop innovative solutions, for others it is only a buzzword. For Enviu, it is a way of working and a mindset. Since 2004, Enviu involves young entrepreneurial people, senior executives, corporate partners and universities to co-create innovative businesses solutions for sustainability issues. Examples include the Sustainable Dance Club, Three Wheels United, Yunno Foods, Open-Source House, or Our Mobile Generation.

Enviu has used a learning by doing approach to co-creation. It’s experiences are now shared on a booklet named Co-Creation for Positive Impact. The booklet is available to download as PDF, or as printed version. Enviu wants to co-create this guide with you, so they made the guide available on a wiki that will be the basis of upcoming editions of the guide. 

More at Cocreationguide.com